Breast cancer awareness charity, Coppafeel! is working with several large bra brands to introduce labels carrying breast-checking reminders.
The reminder label, which will be sewn in next to the care label, will be added to bras from companies, such as Curvy Kate, around or after January 2014.
The #BraHijack campaign is pat of Coppafeel!’s goal in educating women on the importance of checking their breasts regularly and knowing the signs and symptoms of breast cancer.
Coppafeel! expects many lingerie companies will come on board and support this campaign and its awareness goals.