The Cancer Detecting Bra from First Warning System

  First Warning System has introduced, what they claim, is a new bra that can reportedly detect breast tumors up to six years sooner than they could be caught on a mammogram. The innovative product incorporates a sensor that is designed to monitor any changes in cell temperature caused by the blood vessel growth, which is […]

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A Full Clothed Model in a Wonderbra ad?

Wonderbra has found a unique and engaging way to interact with it’s fans via a new mobile app. ‘The Wonderbra Decoder,” as it has been donned,  allows the user to ‘decode’ the underwear secrets of model Adriana Cernanova, face of the brand and app. Print advertisements of a clothed Adriana – reportedly an ‘industry first’ […]

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Charnos Hosiery hosts National Stockings Day

Charnos Hosiery has announced that National Stockings Day will be taking place on October 19, 2012. The company started National Stockings Day to encourage women to wear stockings and garter belts, and support a good cause during October’s Breast Cancer Awareness Month. Breast Cancer Care director of fundraising and marketing Judy Beard said: “One in […]

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Victoria’s Secret Sexy Little Geisha reconsidered

Victoria’s Secret has withdrawn its Sexy Little Geisha outfit after the costume was branded ‘tasteless’ by critics. The outfit, seen here on Candice Swanepoel, included an ‘Eastern-inspired’ sheer mesh teddy and matching Japanese fan and chopsticks. The Sexy Little Geisha garment has been ridiculed, calling it, “‘a troubling attempt to sidestep authentic representation of a culture and […]

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Two Premium Lingerie Companies are now one: Wacoal Holdings Acquires Eveden Group!

  Earlier this year, Wacoal Holdings, which provides lovely lingerie, including fuller busted / figured bras, acquired the Eveden Group, better known for its brands, such as Fantasie, Freya, Huit, Fauve, Elomi and Goddess.  Both companies are looking to grow their respective companies, with new clients, new ideas and overall collaboration. It will be interesting to […]

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