Quirky or Demeaning Lingerie Ad? You Decide.

The above ad was pulled from television based on complaints with one person likening it to soft porn.  The ad, made by Crisp Advertising for Adelaide retailer Innerwear Lingerie, showed a woman walking into a tire shop in her underwear and asking the man behind the counter “can you fit me?” supposed to capitalise on the free […]

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LED Bras: The Latest Craze?

LED lingerie has become the latest craze among festival-goers, taking the trend of wearing underwear as outwear to an electrifying new level. US brand Electric Styles has created line of ‘light up’ bras intertwined with electroluminescent wiring. The six styles range from an A to D cup and take two AA batteries and four AAA […]

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The Victoria’s Secret Fashion Show Moves To London

The Victoria’s Secret catwalk show will take place in London this year. The event, seen in 192 countries, will include musical performances, pink carpet interviews, model profiles and a behind-the-scenes look at the making of the show. Marketing director Ed Razek told reporters that Victoria’s Secret had hoped to bring the show to London since […]

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Victoria’s Secret Trims It’s Clothing Line Range

Victoria’s Secret has announced that it will no longer sell a portion of its clothing items. Chairman and CEO Leslie Wexner released a statement through Women’s Wear Daily on Tuesday, stating that the brand’s apparel collections will be trimmed down. Victoria’s Secret will continue to sell lingerie and intimates, but items to be cut include […]

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More Brands Are Expanding Into The Plus Size Market

 With the demand for more plus size options, brands such as Charnos and Leg Avenue are stepping up to the plate. Leg Avenue has added a new collection of plus size lingerie to its range of intimates, hosiery and accessories.  The line features a selection of seductive sheer babydolls, chemises, floral lace body stockings and […]

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