Spanx present all cotton shapewear!

Spanx has announced the soft launch of its first all-cotton shapewear collection, Spoil Me Cotton. The new range incorporates cotton, slimming seems and a ‘hug of shaping,’ created by double-layer tummy control. Spanx founder Sara Blakely said: “Women have been asking us for a cotton collection, so I’m super excited about the launch of Spoil […]

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ShaToBu – A Workout You Wear!!

Now that shapewear is becoming increasingly popular, brands are trying to stay ahead of the competition by launching one innovative design after another. ShaToBu — “The Tummy Shaping, Muscle Toning, Calorie Burning Workout You Wear “— claims that by using its shape-enhancing products, the wearer can lose up to 12 percent more calories during daily […]

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