ShaToBu – A Workout You Wear!!

Now that shapewear is becoming increasingly popular, brands are trying to stay ahead of the competition by launching one innovative design after another. ShaToBu — “The Tummy Shaping, Muscle Toning, Calorie Burning Workout You Wear “— claims that by using its shape-enhancing products, the wearer can lose up to 12 percent more calories during daily […]

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The Quick Bra Checkup – Q & A

When was the last time you made time for a proper bra fitting? This is a crucial step in maintaining a healthy lingerie wardrobe, and is particularly important if it has been more than one year, 10 pounds, or one pregnancy since your last fitting. It’s like getting a routine exam at the doctor – […]

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Britney Spears for Candie’s Spring/Summer 2010

Britney’s is climbing back on top…fast! Britney Spears is the new supermodel representing the spring/summer 2010 Candie’s campaign, a junior brand exclusively available at Kohl’s. The young mother of two is holding up a fuchsia teddy bear and is flaunting her body in a floral bra, matching frilly hipsters and peep-toe heels. There was a […]

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Madonna to Design Lingerie?

The latest rumor is that Madonna, queen of the famous cone-shaped bra, may be designing a lingerie line. The news has sprouted from New York Fashion Week, where everyone was saying that Madonna will be designing a clothing line exclusively for Macy’s, which may include lingerie styles. Women’s Wear Daily reports that the name of […]

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The Girl Next Door Modeling Bravissimo…literally!

Hats off to Bravissimo for doing something not many companies do: investing in their customers. You’ll be seeing some fresh faces in the new Bravissimo campaign – faces of Bravissimo customers themselves modeling the voluptuous wares! Bravissimo called upon their customers to find the newest group of ladies to grace their ad campaigns. After 600 […]

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Pillow Fight at NYC’s Union Square 2010

Check out New York City’s 5th annual Pillow Fight Day! http://www.pillowfightday.com Time: 3:00pm – 6:00pm Location: Union Square Street: E 14th St. & Broadway City/Town: New York, NY Pillows fly and teddies soar as you converge for a giant urban pillow fight! Swing and whack as you evade pillow-wielding assailants. Bring a soft pillow and […]

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